Sustainable, Ethical & Organic

Ethical Assurance: From Design to Delivery

Turtledove London was created as an antidote to the fast fashion industry. A planet friendly focus from design to delivery, because quality organic clothing shouldn't cost the earth.

Our vision is to be the most desired brand for the design-led conscious consumer, leaving the smallest carbon footprint.

OUR FABRICS

95% of our clothing is manufactured using GOTS certified organic cotton. The Global Organic Textile Standard is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. Organic cotton is softer than conventional cotton because all fibres are left intact. It is much kinder to delicate skins as no harmful chemicals are used.

Organic cotton is more durable, so garments have a longer lifecycle and stay out of landfill. Organic farming methods are planet friendly, better for farmworkers and the environment.

The remaining garments in our collection are made from eco fabrics such as the recycled nylon used in our swimwear - taking fabrics destined for landfill and repurposing for the new generation. Our dyes are Azo free, kinder to the environment and kinder to the wearer. We do not use any animal products.

DESIGN STRATEGY

Considered designs for women and kids ensures maximum wearability. Our timeless colour palettes suit all skin tones and genders, layering seamlessly into existing wardrobes and second hand opportunities.

Committed to disrupting the Fast Fashion model, we ensure each garment can be styled lots of ways through different seasons and occasions. Reversible, multi-wear, seasonless and grow-with-me are key design concepts we explore.

‘The most sustainable garment is the one that already exists’

Our Womenswear Collection

Our women's collection is designed for all stages of womanhood. Not just for mums, our pieces are created for all ages and lifestyles. All crafted fromGOTS certified organic cotton fabrics, the timeless designs are a great addition to contemporary capsule wardrobes. Comfort fit garments to style your own way through the seasons and years. Many pieces are also suitable for maternity and breastfeeding - then look out for matching pieces for your mini me!

PLANET FRIENDLY PACKAGING

We are committed to creating eco packaging solutions. Our mailing bags and boxes are made from paper and created at source wherever possible to reduce our carbon footprint. Each garment is now packed in bags made from cornstarch which are fully compostable.

NET PROFIT FOCUS

Our company strategy is not to over buy. We strongly believe in offering the best value products we possibly can from launch date and selling as many as we can at full price. Heavy discounting events such as Black Friday, don’t match with our brand ethos and contribute to the clothing landfill of ‘bargain must-haves‘. Our ‘Forever Loved’ collection of year round classics is an area of growth and a further step away from Fast Fashion.

OUR FACTORIES

We have worked with our factories for many years, (some since we started out in the retail industry over 20 years ago) and our factories all adhere to our ethical trading stance. Depending on product type and expertise, our garments are made in Portugal, India, Sri Lanka and China. Our factories are members of the ETI (ethical trading initiative), hold SA8000 accreditation (Social Accountability Accreditation) or are SEDEX certified. This ensures good working conditions, fair pay, capped working hours and a minimum age requirement for workers. We have teams based in India and Sri Lanka to visit the factories regularly and ensure all our standards are met.

QUALITY ASSURANCE

Each and every garment we produce is rigorously tested via independent testing house SGS. As a minimum, each garment will go through 20 tests including those for safety and quality assurance. We also outline our manufacturing requirements to ensure no nasty chemicals are used and that our trims are purchased from companies we can trust.